Popular Course

Digital Marketing Mastery

Transform your digital marketing expertise with comprehensive training in analytics, strategy, and campaign execution.

8 Weeks Intermediate 2,450 Students 4.9 Rating
CAD $799
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Digital Marketing

Course Overview

This comprehensive digital marketing course equips you with the skills and knowledge needed to excel in today's competitive marketing landscape. You'll learn how to develop data-driven strategies, optimize campaigns across multiple channels, and measure success through advanced analytics.

Through hands-on projects and real-world case studies, you'll gain practical experience that you can immediately apply to your work. Our expert instructors bring years of industry experience and will guide you through every step of your learning journey.

What You'll Learn

  • Develop comprehensive digital marketing strategies aligned with business objectives
  • Master search engine optimization and paid advertising techniques
  • Create and execute effective email marketing campaigns
  • Analyze marketing data and make informed decisions using analytics tools
  • Optimize conversion rates and improve campaign performance
  • Build and manage marketing automation workflows
  • Develop content strategies that engage target audiences
  • Measure ROI and demonstrate marketing value to stakeholders

Course Curriculum

Week 1-2: Digital Marketing Foundations

Understanding the digital marketing ecosystem, customer journey mapping, and strategic planning fundamentals.

Week 3-4: Search Marketing Excellence

Mastering SEO best practices, keyword research, on-page optimization, and paid search campaigns.

Week 5-6: Content and Email Marketing

Creating compelling content strategies, email campaign design, segmentation, and automation.

Week 7-8: Analytics and Optimization

Advanced analytics, A/B testing, conversion optimization, and performance reporting.