New Course

Social Media Strategy Excellence

Build authentic connections and drive meaningful engagement across all major social platforms.

6 Weeks All Levels 1,890 Students 4.8 Rating
CAD $649
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Social Media

Course Overview

In today's digital landscape, social media excellence is essential for brand growth and customer engagement. This course provides comprehensive training in creating and executing effective social media strategies across all major platforms.

You'll learn how to craft compelling content, build engaged communities, and measure your success through data-driven insights. Our practical approach ensures you can immediately apply these strategies to your brand or organization.

What You'll Learn

  • Develop platform-specific strategies for Instagram, Facebook, LinkedIn, Twitter, and TikTok
  • Create engaging content that resonates with your target audience
  • Build and nurture active online communities
  • Master social media advertising and campaign management
  • Analyze performance metrics and optimize strategies
  • Handle crisis management and reputation protection
  • Leverage influencer partnerships effectively
  • Stay ahead of emerging trends and platform updates

Course Curriculum

Week 1-2: Social Media Fundamentals

Platform overview, audience research, strategy development, and content planning frameworks.

Week 3-4: Content Creation Mastery

Visual storytelling, copywriting techniques, video content, and design principles for social platforms.

Week 5: Community Management

Engagement strategies, customer service, crisis management, and building loyal communities.

Week 6: Analytics and Growth

Performance tracking, social advertising, influencer marketing, and scaling your presence.